Challenge

Establishing digital presence and improving sales through marketing analytics

Process

• Plan and design of new website that meets present trends of digital marketing
• SEO and SMO was done to international markets
• All social media platforms started and updated regularly with updated content of company
• Branding improvement by starting Wikipedia and google my business pages
• Multiple digital marketing campaigns and email campaigns are conducted on company strengths and updates
• Analyzing regularly the results of each activity and improving existing methods and implementing new methods

Result

Two year change in net sales before and after digital marketing implementation:

Before : 2014-2017

After : 2017-2019

Value Addition

• 23% increase in net sales with 12% increase in external sales. 4% increase in earnings per share
• 100% increase in enquiries for products
• More than 50% increase in website traffic, 67% increase in pageviews, 10% conversion rate on forms