Challenge

To gain insight into the profile of the customer to meet marketing challenges.

Result

Customer profiling helps in solving almost any sales and marketing challenge by gaining insight into the profile of the customer.

We can profile customer by grouping with similar purchase and behavior patterns together. Then customer attributes and product attributes were studied and compared to the entire customer base by the year.

Value Addition:

This analysis helps in :

• Understand untapped market potential
• Improve targeted marketing
• Project revenue and customers for new or planned locations